PermaGold Chains by the Inch

Jewelry chains are a timeless and classic fashion staple that will never go out of style. We recommend that your retail store sell a variety of different jewelry chains to appeal to the various style preferences of your customers. We sell our jewelry chains by the inch and premade for you in any length your customer desires.

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On this page we have laid out some of our biggest sellers – double open links in two sizes, open links in three sizes, maritime, rolo, hugs & kisses, two different heart links, a station link and a fancy bar link.  The PermaGold FL1 is a double open link, but the links are diamond shaped so the chain almost looks square.  It is very luxurious looking and measures in at 6mm.  The PermaGold FL2 is a series of oblong links being held together by a series of sideways eights.  It is another unusual but stunning 5mm chain.

All of these styles are appropriate for every season and every occasion.  They enhance your customer’s mojo.  There’s nothing like a favorite chain to make you feel lucky.  You put it on like armor, and you’re ready to face anything that comes your way. So versatile.

Just for your information, you can get a free display when you buy enough rolls of chain.  Yes.  If you’re just starting out, keep that in mind.  We will give you a free DP10, which holds 10 rolls of chain, when you buy 10 rolls of chain.  And we will give you a free DP20, which holds 20 rolls of chain, when you buy 20 rolls of chain.  You can choose all gold.  Or you can mix it up and have half PermaGold and half PermaSilver.  We also carry a variety of displays for charms, pre-made necklaces, and bracelets.  Check them out under our “Displays” category or ask Sales when you call in your order (800-395-7774).

The PermaGold FL3 is one of my favorites.  It’s an open link 5mm.  It’s simple and understated.  Very classy.  It would be appropriate to wear almost anywhere, and therefore a good choice for your store.  The PermaGold FL10 is the same style but larger at 8mm.  Ditto the FL11 at 12mm.  This chain is big and bold.  I would carry all three, but that’s just me.  You will find another one on the next page (FL948).  It measures 6mm.  Call Sales today at 800-395-7774 and let them help you decide which styles would best suit your retail store and your budget.

Don’t forget about Olympia Gold’s Lifetime Guarantee.  If the PermaGold bond wears off, if it’s not as shiny as it used to be, if it breaks, we will replace it for you or your customer – free of charge.  That’s right.  Free of charge.  They just mail it to us with a copy of their receipt, and voila we mail them a new one.  We stand behind our product because we know it’s the best in the business.

We have been in business for 27 years.  You don’t stay in business that long unless your customers trust you.  I would trust the Wilson’s with my life.  That’s why I love working here.  It’s important to me to work for someone with integrity and ethics.  You know what I mean?  We’re not some fly-by-night operation.  Love ‘em and leave ‘em.  We’ll be here tomorrow and the day after that.  You need to know that about us.

Next we have a Maritime link 9mm.  There are a couple of smaller Maritime selections in the next couple of pages.  They measure 3.5mm and 5.5mm.  We also have other nautical styles coming up in the next few pages.  Stay tuned!

The PermaGold FL14 is a 10mm rolo chain.  Gotta love the rolo chains!  We have three more of these in smaller sizes (4mm, 6mm and 7mm) in later pages.  Again, another stunning, timeless fashion.  Never goes out of style.

Next we have the hugs and kisses chain (X’s + O’s), and it’s not just for Valentine’s Day or anniversaries.  Add this with the two heart links and you’ve got a whole lot of lovin’ going on.  The first heart link is actually two hearts on each link.  The second one is individual hearts.  Both are adorable.  Contact us via phone (954-974-0727), e-mail (, fax (954-974-7072) or just put a note at the bottom of your order when you order online (

The PermaGold FL42 is a delicate little station link or bar link.  It’s a very popular style.  That’s why we have it on the first page.  We want you to notice it.  We don’t want it to get lost in all the other bigger styles.  It deserves its place. It’s a romantic, feminine little chain.  Take notice.  This is what we girls want.

The PermaGold FL48 has the same little bar as the FL42, but instead of a delicate chain in between the bars, it has an oval with like a filigree design inside.  It’s different and larger than the other chain at 6mm.  It’s romantic as well.  We girls want this too!  It doesn’t take much to make us happy.  So help your customer show his appreciation to his lady (or his mom) by selling him this chain.  He will so appreciate you in return.  And isn’t that what it’s all about.  Make someone happy.  Make just one someone happy.  I know this would make me happy.

We want to make you happy just like you want to make your customer happy.  We live to please you.  Seriously.  Let us help you help them.  We have staff here waiting for you to reach out to them.  Call us at 800-395-7774.  Or write us at  We would love to meet you.  So if you’re ever in the area, please drop by and say hi. We have a great selection of chain, and we have a great family here.  The one most knowledgeable about your business is Skip Wilson.  He has over 30 years experience in the chain-by-the inch business and has customers all over the world.  Call him.  You’ll love him. And you can learn so much from him.  Who doesn’t want some free advice?  He’s not an attorney.  He’s not going to charge you by the minute.  LOL.

So check out our website (  Make a list of your favorite designs so you have something to refer back to when you call us.  I’m sure by the time you get to the last page, you’ll have plenty of selections that you want to carry.  Call us today (800-395-7774) and have a great day.